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safety

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No matter how many times you hear it, people are still using their smartphones behind the wheel and killing themselves in the process. It’s tragic and it has to stop. Volkswagen feels the same way, and scared the crap out of a whole cinema full of people to make the point.

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By summer 2010, the expansion of bike lanes in NYC exposed a clash of long-standing bad habits — such as pedestrians jaywalking, cyclists running red lights, and motorists plowing through crosswalks.

By focusing on one intersection as a case study, my video aims to show our interconnection and shared role in improving the safety and usability of our streets.

The video is part of a larger campaign I created called ‘3-Way Street’. Please see blog.ronconcocacola.com for more details.

Music: Peter Gunn Theme by Art of Noise, available on iTunes

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