Firm wins: Ficken as Trademark

A German company has won its court battle to register the F-word as a trademark. The brand name of its “Ficken” schnapps will now enjoy legal protection. The term may be in poor taste, but it may soon be used to market spirits and other drinks. Shoppers in Germany might feel a little embarrassed about asking for “Ficken” schnapps by name – after all, the drink is named after the German word for “f*ck.” But the manufacturer can take solace in the fact that the brand name is now legally protected.

spiegel |