Invisible Children uploaded a 30 minute video to Vimeo titled “Kony 2012” which detailed Kony’s history followed by instructions for viewers to support the cause by spreading the video and donating to the organization. The video, directed and narrated by Jason Russell, features clips of his time spent in Africa and footage of Russell’s conversations with his son.
In the video, Russel explains his plan to solicit support from 20 notable celebrities, athletes and billionaires actively involved in global humanitarian efforts and 12 political figures to support the legislations against child soldiers. The video also announces the “Cover the Night” event, which would entail spreading Kony 2012-related media in major cities from sundown on April 20th in order to raise awareness.